MLB London Series
Catering to MGB's needs for their catering stands
VERVE were brought in by Delaware North to brand the catering areas for the London stadium. This was the first-time Major-League Baseball was played in Europe. The first MITEL & MLB London Series was being contested between the Boston Red Socks & New York Yankees.
VERVE needed to brand both the current permenant catering kiosks, the temporary event specific spaces and VIP areas. This required a mix of materials from Foamex, Temporary and permeant vinyl’s, PVC banners and bespoke timber builds. For the event to be on an American scale fitting for the baseball we branded areas for American style 2 foot long boom stick hot dogs and 2 foot boom stick nachos in the colours of the teams, custom food carts for VIP spaces with event specific branding and solid oak chopping boards for food preparation, and the service bar areas of the both the teams players changing and relaxation spaces.
