ICON Outlets

Branding over 45 retail outlets at the O2 in less than 4 days

VERVE were commissioned to brand over 45 retail outlets, from receipt of artwork to installation in less than 4 days. Working around the clock, the challenge was met!


ICON Outlet is a 210,000 square foot designer outlet shopping scheme launched in October 2018 by joint venture partners AEG and Crosstree Real Estate Partners. It complements the existing entertainment offer that The O2 has become world famous for, including the 20,000 seat arena, 26 restaurants and bars, the 11-screen cinema, theatre, roof walk and lots more.

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